Privacy Policy

Privacy Policy for Genesys Digital PTY LTD

Effective Date: 08/08/2025

Genesys Digital PTY LTD ("we", "us", or "our") is committed to protecting your privacy and ensuring that your personal information is handled in accordance with Australian privacy laws, industry best practices, and applicable global data protection regulations.

1. Purpose

This Privacy Policy explains how we collect, use, disclose, and protect your personal information. It applies to all interactions you have with us, including via our website, email, phone, landing pages, forms, digital advertising, CRM platforms, or any services we provide.

By engaging with our services or accessing our website, you agree to the terms outlined in this policy.

2. Information We Collect

We may collect the following types of personal information:

Name, email address, phone number, and business information

Billing and payment information (processed securely via third parties)

IP address, browser/device type, and site usage activity

Advertising interaction and campaign data (e.g., from Meta Pixel, Google Tag Manager, CRM tools)

Information you submit through lead forms, calendars, or chat tools

We collect this information:

When you visit our website or engage with our ads

When you submit a contact form, book a consultation, or interact with us via email, phone, or social media

When you use our services or respond to campaigns we manage

3. Cookies and Tracking Technologies

Our website and landing pages use cookies, pixels, and similar technologies to:

Analyse traffic and performance

Track conversions from advertising

Personalise user experience

Cookies may be set by third-party platforms (e.g., Meta, Google, Hotjar). You can manage or disable cookies via your browser settings. Some features may not function properly if cookies are disabled.

4. How We Use Your Information

We use personal information to:

Deliver and manage our services

Communicate with you about your account or campaigns

Optimise ad performance and report on results

Comply with industry regulations (e.g. TGA, AHPRA, REA)

Send marketing communications (where you’ve opted in)

Improve our website, CRM systems, and workflows

5. Legal Basis for Processing

Our legal bases for collecting and using your information include:

Your consent (e.g., submitting a form or opting in)

Contractual necessity (e.g., fulfilling service delivery)

Legal obligations (e.g., industry compliance or tax requirements)

Legitimate interests (e.g., analysing campaign performance)

6. Disclosure of Personal Information

We do not sell your personal data. We may share your information with:

Trusted service providers (e.g., CRM platforms, cloud storage, marketing tools) bound by confidentiality

Advertising platforms (e.g., Meta, Google) for campaign execution and analytics

Regulatory bodies where required by law (e.g., AHPRA, TGA, REA, ASIC)

Legal or financial professionals if required for dispute resolution or compliance

7. Facebook (Meta) Advertising Compliance

When using Meta’s Custom Audiences feature, you confirm that any personal data (e.g., email or phone) uploaded has been collected lawfully and with valid consent. You indemnify Genesys Digital from any claims arising from misuse of data or non-compliance with platform policies.

8. Data Security

We take reasonable steps to safeguard your personal information from misuse, interference, or unauthorised access. We use secure servers, access controls, and password protection. However, no method of transmission is 100% secure.

9. Data Retention

We retain personal information only as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Data no longer required will be securely deleted or de-identified.

10. International Data Transfers

Our tools and platforms may store or process data on servers outside Australia (e.g., the US, EU, Singapore). By using our services, you consent to this transfer. We ensure third-party providers comply with appropriate data protection standards.

11. Your Rights

You may:

Request access to or correction of your personal information

Withdraw marketing consent at any time

Request deletion or restriction of your data (subject to legal exceptions)

Lodge a complaint with a regulator (e.g., OAIC in Australia)

To exercise your rights, email us at [email protected]. We will respond within 30 days.

12. Children's Data

Our services are not directed at children under 16. We do not knowingly collect data from children. If you believe we have collected information from a child, please contact us.

13. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those websites.

14. Changes to This Policy

We may update this policy occasionally. The latest version will be posted on our website with the “Last Updated” date. Continued use of our services constitutes acceptance of any updates.

15. Contact Us

If you have questions about how your data is handled, or wish to make a complaint, please contact:

📧 [email protected] Digital PTY LTD | ABN: 12 683 461 663

We are committed to protecting your privacy and ensuring transparency in how we handle your personal information.